Amazon Considered Ending Private-Label Sales to Appease Regulators Inc. has considered abandoning its private-label business as a peace offering to regulators, according to a person familiar with the matter.

The company’s growing set of house brands is at the core of investigations launched by US and European regulators into whether the world’s largest e-commerce company is abusing its market power. Regulators have accused Amazon of using in-house sales data to select best-selling products sold by third-party merchants and then copy them.